Colours have the power to evoke emotions within us and certain shades effect our behavior. Almost 85% of the people buy the product for its colour. Colours are the most powerful tool to encourage conversions and generate brand loyalty.

Carl Jung, a Swiss psychiatrist, believed that colors and humans have a special connection, “humans have universal, bodily response to color stimulus,” he said. He also stated that “colors are the mother tongue of the subconscious.”

Importance of colours in branding is at the top as the studies have shown that human brain prefers brands that are recognizable and colour is the first thing that can grab the attention.